In-N-Out Will Not Offer Mobile Ordering, CEO Says
In-N-Out Will Not Offer Mobile Ordering, CEO Says
Chiara KimThu, April 9, 2026 at 8:22 PM UTC
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In-N-Out Burger will not be on any mobile ordering apps anytime soon
The chain's CEO, Lynsi Synder-Ellingson, said mobile ordering would compromise on the brand’s customer service and food freshness
Snyder-Ellingson said she prioritizes preserving her family's legacy and refuses to make changes for convenience that sacrifice quality
In-N-Out Burger has no plans to join DoorDash.
The burger chain will not have online ordering, CEO Lynsi Snyder-Ellingson said in a talk with Pepperdine University President Jim Gash on April 6, saying that the brand wants to preserve the authentic In-N-Out experience.
Snyder-Ellingson, the chain's CEO since 2010 and sole grandchild of the brand's founders, answered a question of whether the brand would ever transition to mobile order pickup.
“We have for sure had that put in front of us, and the answer is no” she said.
“The main reason is because part of what makes In-N-Out and the experience so special is the interaction and the customer service that we’re able to give – the smile, the greeting… that warmth, and feeling that culture,” she continued.
“Mobile ordering will definitely take a piece of that away,” she said, adding “There’s also the freshness factor.”
In-N-Out's CEO Linsy Snyder-Ellingson said that the brand will not be offering online orderingCredit: Leonard Ortiz/Digital First Media/Orange County Register via Getty
Nash repeated a quote from Snyder-Ellingson’s uncle featured in the CEO's new book, The Ins-N-Outs of In-N-Out Burger, saying, “Never serve a customer something you yourself wouldn’t eat.”
Nash added that a cold burger is probably not what the company wants to serve.
“No, nope it’s not,” the CEO replied. “We don’t want to serve that.”
She said they’ve even turned down requests from delivery services to let them deliver In-N-Out Burger.
In-N-Out did not immediately respond to PEOPLE's request for comment.
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Snyder-Ellingson said her non-negotiables for the brand center around preserving the legacy of her grandparents.
Snyder-Ellingson said the in-person In-N-Out experience is one she's not willing to compromise onCredit: Al Drago/Getty
“We won’t compromise our quality,” she said. “We’re not going to do things the quicker, easier way because it’s easier for us. We want to do what’s best for our customers.”
She added that people have tried to convince the brand to change or emulate others, but they say “no thanks” and continue to do what they’ve done for years.
The CEO added that the simplicity of the chain's menu, which includes their Double-Double Cheeseburger, regular Cheeseburger and Hamburger, along with fries, shakes and various "Secret Menu" offerings and add-ons, is based in familial legacy as well.
“It’s who we are, so why change it?” she said.
The brand did recently make a change to its ordering system, however.
The chain retired the number “67” from its ticket order system due to the viral “6-7” trend.
Viral videos show massive throngs of adolescents waiting for order number "67" to be called at the restaurant, then cheering and jumping as the order was announced.
PEOPLE confirmed that the chain removed the number from their order system. An employee at a Los Angeles location said the number was removed, along with “69.”
While “six seven” doesn’t have a specific meeting, it is typically associated with the song “Doot Doot (6 7) by Skrilla and NBA player LaMelo Ball, whose height is 6’7”.
The term has since become widespread Gen Alpha slang that has garnered spotlights with brands like Wendy’s and Pizza Hut creating 6-7 inspired products.
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